How To Build a Business While Working Full Time
Link to full podcast summary: How To Build a Business While Working Full Time
Shannon Weinstein and Nick Loper discuss the low-cost, high-return marketing tactics that Shannon used to start her digital accounting practice, how she found her first customers, as well as how Shannon took the leap to quit her corporate role and turn her side hustle into a full-time job.
You might not hate the work you are doing, but the circumstances in which you are required to do it. For example, working for a corporation requires cubicles, commuting and office politics.
While competition can be steep, it is important to focus on what you have accomplished, not on what you have yet to accomplish
Instead of looking at your competitors with disdain or jealousy, focus on what they are doing that is making them successful. Incorporate their successes to improve your own results.
Create a question bank of popular questions and build content around it. Then, direct people to your content!
To grow your audience, reach out to creators with similar interests and try to collaborate - this will allow for cross-pollination of your audiences.
To build trust with your audience, promote trustworthy and quality content. Even if it's not your own content.
There is no better time to start than now.
Show up consistently and keep churning out quality content
The more digital real estate you can take up, the more likely people will find you
Thinks of your business like an airplane - keep the 1st class passengers happy and then move down the aisle
Trust your gut and build credibility with your audience
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